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High River Toyota News and Events
| Toyota Makes Things $10,000 Better for lucky Oakville Toyota owner |
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Contest winner Denisa Tucek collects grand prize at Burlington Toyota (TORONTO): Toyota's 2011 "Make Things Better" contest came to a close today when Denisa Tucek, who purchased a 2011 Toyota RAV4 from Burlington Toyota last January, came to the dealership to pick up her cheque for $10,000. "It's our pleasure to present this grand prize of $10,000 to Denisa Tucek to make things just a little bit better in her life," said Warren Orton, Director, Marketing, Toyota Canada Inc. "It's a fun way to reinforce the serious message that 'make things better' is an important call to action for Toyota Canada and our dealers as we strive to make a difference in communities all across the country". For example, Burlington Toyota is proud to support major institutions in its local community, including Joseph Brant Memorial Hospital, The Burlington Arts Centre, and Wellington Square United Church, as well as various children's sports teams. Tucek, an Oakville native, filled out her lucky ballot at last year's Canadian International Auto Show in Toronto, which she attended with her husband and two young sons. Tucek said she has yet to decide what she'll do with the prize money. "We'll get together as a family to discuss how some of the prize money can be used to support a charity, while the remainder might go towards a new Toyota. I really like the Sienna," she said.
About Toyota Canada Inc. Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every vehicle starting in 2011. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.
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More About "Make Things Better"
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| Toyota Reveals NS4 Advanced Plug-In Hybrid Concept |
'Vision of the Future' Concept Vehicle Features Advanced Powertrain, Human-Machine Interface and Safety Features DETROIT, Michigan, Jan.10, 2012 - Toyota revealed the NS4 advanced plug-in hybrid concept vehicle today at the 2012 North American International Auto Show (NAIAS) in Detroit. The NS4 signifies Toyota's vision for future mobility with a focus on connectivity and the human interface. Toyota engineers were challenged to design a new mid-sized concept for potential global market introduction by 2015. The NS4 concept is a dedicated plug-in hybrid, separate from the Prius family, designed with future mobility requirements in mind. NS4's advanced powertrain targets a next-generation Hybrid Synergy Drive plug-in system featuring reductions in component size and weight with improved overall fuel economy, better acceleration and longer all-electric range, while maintaining a short charge time. Sleek, Futuristic Styling The NS4 concept signals a new styling direction for the Toyota brand aimed at creating an emotional connection with consumers. NS4 styling lines reflect a new take on the aerodynamics of the modified triangle, with a low height and cabin-forward tilt. The distinctive open trapezoid grille is accented by a floating lower spoiler and wing-like daytime running lights wrapping around to a sculpted fender. Rear lamps wrap around the sides of the vehicle to quarter sections layered into blistered fenders, while the rear lamp wings create a sharp edge and the effect of a rear spoiler. The A-pillars are ultra thin for improved driver visibility while maintaining roof crush integrity. The roof line profile, lift back design and powered swan-wing doors create greater accessibility and efficient functionality. Increased Connectivity Traditional vehicle development cycles average four years, but this is rapidly changing in the digital age. Vehicles have become another communication hub in the connected-consumers lifestyle and automakers must integrate the latest technologies into their product offerings. In fact, connected vehicles are the third-fastest growing technological device, behind smartphones and tablets. Toyota has formed special alliances with technology leaders such as Microsoft, Intel and Salesforce to explore the creation of seamless vehicle interfaces with emerging technologies. These alliances will help ensure Toyota is at the forefront of this emerging sector of the automotive market. The NS4 concept's Human-Machine Interface (HMI) provides a user interface built around a multi-touch screen with the look and feel of a smartphone. The simple, intuitive operation conveys information quickly while minimizing distractions and maximizing driver awareness. The multimedia and vehicle-controls enhancement also will direct air conditioning, audio, battery-charge and navigation functions. The HMI system is even capable of "learning" driver preferences and habits to anticipate driver responses in specific environments and situations. This concept represents a truly connected vehicle, offering the latest technology in a responsible and convenient package. State-of-the-Art Safety Features The NS4 introduces a next generation Pre-Collision System (PCS) with lane departure, rear-end and pedestrian collision avoidance technologies designed to predict collisions under certain circumstances and help avoid them. This PCS uses millimetre-wave radar and stereo cameras mounted on the front of the vehicle to detect and react to lane departure, pedestrians and other vehicles. In addition, the system emits near-infrared beams to enhance PCS recognition at night. This driver assistance feature helps to avoid collisions with other vehicles, road-side obstructions, and pedestrians by applying the brakes and manipulating steering. The current generation PCS, available in certain Lexus and Toyota vehicles, is designed to identify certain objects directly in the road ahead. If PCS determines that a collision is imminent, the brake assist system is placed in standby mode, a warning is displayed and a buzzer sounds. If PCS determines that a collision is unavoidable, the system still will alert the driver via a warning light, warning display and buzzer, apply the brakes and automatically retract the driver and front passenger seatbelts. Adaptive Driving Beam (ADB) headlights help prevent vision-impairing glare to oncoming drivers and pedestrians. Using a camera mounted behind the front grille and partial shielding inside the headlights, this feature allows drivers to maintain near-high beam illumination to improve nighttime visibility. The pop-up hood structure automatically raises the rear of the hood to increase the space underneath, helping to reduce pedestrian head injuries caused by a collision with the front of the vehicle, within certain speed ranges. This innovation is the result of testing and verification using both conventional crash-test dummies and Toyota's Total Human Model for Safety (THUMS) virtual model. Using sub-millimetre wave radar, the Blind Spot Monitor (BSM) is designed to detect a vehicle in the adjacent lane and visually alerts the driver using visual indicators placed in the upper dash. Four new glass technologies are integrated into the windshield and front triangle, door, and rear windows to improve driver visibility, gas mileage and electric driving mode mileage efficiency: Hydrophobic coating - Fluorine coated glass causes rain drops to form into semispherical shapes for improved visibility and rain drop elimination (also used on the roof solar panel) Anti-fog film - High performance resin material with anti-fogging characteristics and increased durability High ultraviolet (UV) absorbing inner-layer - Removes 99 percent of harmful UVA and UVB rays Anti-solar film with radio-wave transparency - Reduces the internal vehicle temperature and improves electronic device functionality Inner and outer rear view mirrors have been replaced with cameras that provide the driver with a panoramic rearward view. The rearward image is displayed on a dedicated dashboard mounted screen above the navigation screen and provides a wider view than conventional rear view mirrors. The rearward panoramic camera view working in combination with the Blind Spot Monitoring (BSM) system enhances driving visibility. "Toyota has had much success with the hybrid vehicles already on the market, which has laid a strong foundation to introduce future advanced technologies," said Tony Wearing, Senior Managing Director, Toyota Canada. "The NS4 is a demonstration of Toyota's continued commitment to create vehicles that are safe, efficient and convenient for all drivers."
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Story courtesy of TOYOTA Canada
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The information contained in this section is directly entered by High River Toyota and is updated regularly. For error or omission, please contact High River Toyota. See the Contact Us section for details.
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