Why be bold and innovative when you can simply capitalize on your reputation? That's the strategy Toyota has chosen by reusing some of its most popular nameplates across different segments. Just like the Corolla name was extended to a hatchback and a small SUV, Toyota is now applying the same approach to the Crown, introducing its SUV variant—the Crown Signia. In case you didn't know, this new model essentially takes the place of the Venza.
The Toyota Crown Signia brings a breath of fresh air to the brand's lineup, adding a touch of luxury and elegance. Its high level of equipment and refined finish allow it to compete with some premium models. It's a more sophisticated and modern vehicle than the Venza, which is a great thing, as this is the type of car people buy to indulge themselves.
Trim Levels & Pricing
Unlike the rest of Toyota's lineup, which emphasizes variety, the Crown Signia is available in just one trim—fully loaded. That explains why this Japanese SUV comes with a starting price of $60,453.90, putting it out of reach for some budgets. You can add the Advanced Technology Package for an extra $2,075, which includes features such as a panoramic camera system, a digital key, and several driver-assistance technologies. The Toyota Crown Signia also offers some two-tone paint options, with certain colors costing up to $810. Other than that, a few accessories can be added, but overall, the SUV's pricing remains reasonable given its impressive level of equipment.
Segment & Competition
The Toyota Crown Signia belongs to the midsize SUV category—a segment that exists not out of necessity but as an indulgence for buyers. Ironically, many brands fail to recognize this, but Toyota certainly does. That's why the Crown Signia is comparable to a luxury vehicle in many ways.
Rivals: Chevrolet Blazer, Honda Passport, Hyundai Santa Fe, Jeep Grand Cherokee, Kia Sorento, Nissan Murano, Volkswagen Atlas
Design & Technology
The Toyota Crown Signia features a rather conservative yet refined design, which isn't necessarily a bad thing. It's the type of vehicle that blends in easily but still has an appeal when you take a closer look. The front end is particularly well-executed, with headlights heavily inspired by those of the Toyota Prius.
Inside, the SUV's cabin is simple yet elegant. Ergonomics have been well thought out, and the driving position is quite comfortable. What sets the Crown Signia apart from the competition is its high-quality materials and impeccable build quality. Toyota has also done an excellent job with sound insulation, making the cabin impressively quiet.
As expected, the 2025 Toyota Crown Signia lacks nothing when it comes to technology. It comes with the Toyota Safety Sense 3.0 suite, while the 12.3-inch infotainment screen offers crisp visuals and smooth navigation.
Performance
The 2025 Toyota Crown Signia is available with just one powertrain: a 2.5-liter four-cylinder engine paired with two electric motors, producing a combined output of 240 horsepower. This setup is mated to a CVT transmission that sends power to all four wheels. The SUV boasts impressive fuel efficiency, averaging 6.0 L/100 km in the city and 6.3 L/100 km on the highway, which is about the same as a small city car.
Weaknesses
- Limited variety in available options
- The CVT transmission is not particularly engaging
Strengths
- Elegant, refined, and modern design
- Fully equipped with top-tier materials and finishes
- Significantly lower-than-average fuel consumption
Signature Element
The Toyota Crown Signia is the closest thing to a luxury midsize SUV without actually being one.
Final Thoughts
Toyota has done an excellent job with its new midsize SUV. It fulfills its role well and is likely to be highly appreciated by its buyers. While it's not expected to sell in massive numbers, it's important to remember that this vehicle exists purely to satisfy the most discerning customers.
Jean-Sébastien Poudrier
